About Jay Heifetz
In addition to entrepreneurial, corporate, and consulting work in the business and non-profit sectors, I've been a professional photographer for more than thirty years, and a passionate picture-taker for most of my life.
I specialise in images of products, places, and people with a focus on food and beverages -- particularly glass and bottles in studio or on location using a candid, photojournalistic style, saturated colours, and complemented with a comfort in digital post production software tools. I combine studio and location work to best meet clients' needs for commercial, editorial, and corporate pictures. Recent assignments include work for more than fifty wineries, restaurant and retail groups, grocers, food companies, exhibitions, corporate publications, events including the Commonwealth Business Forum (CHOGM 2011) and the innagural Margaret River Gourmet Escape, the Government of Western Australia, newspapers, magazines, and books, among others.
My fine arts prints were exhibited as a part of the 2006 International Photography Exposition, Foto Freo, and at a one-man show in Fremantle later that year. Perth's Gallery East has also featured several of my food and landscape images.
Based in Fremantle, Western Australia, our family loves to travel, and my location images have been published in the Los Angeles Times as well as on numerous web sites.
I've spoken on and moderated several industry panels on the topics of digital media and new technologies.
While predominantly self-taught, I've studied photography with Magnum's Bruno Barbey, at the Brooks Institute in Santa Barbara, at the Santa Fe Workshops in New Mexico, with noted American photographer Arthur Meyerson, and with photographer and fine arts printer Mac Holbert, co founder of Nash Editions in Los Angeles. I've written and teach classes in digital photography and photojournalism at Notre Dame University Australia, and have also taught at Central TAFE in Perth. I'm a member of both the Australian Institute of Professional Photography (AIPP) and the Australian Commercial and Media Photographers (ACMP) organizations and Nikon Professional Services of Australia (NPS).
Visit the Bottleshots Photography site to learn more and to see examples of the product and glass photography I do to support the wine, food, and packaged goods industries.
My traditional education includes a diploma from Phillips Exeter Academy, an undergraduate degree in English Literature and Television Production from UCLA, and an MBA from the Harvard Business School.